Hello there.
We are East.
We position companies and leaders.
East is a consultancy for corporate communication & leadership positioning.
We position companies and leaders and we’ve done so successfully for global listed companies and for small businesses.
East develops and executes plans, programmes and projects in corporate and marketing communication, leadership positioning and media & content strategy.
We think, create and do.
Our passion and expertise lies first and foremost in the domains of innovation, strategy and transformation.
We simply love to turn complex challenges into opportunities that grow your profile and business.
As we’re firm believers in an integrated approach of corporate and marketing communication, we operate where brand and reputation meet. By nature. That’s why we don’t just advise, but often also form the bridge between disciplines and stakeholders.
East was founded in 2018 by Diederik Heinink.
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“East operates where brand and reputation meet”
About the founder
Founder Diederik Heinink is a seasoned professional with over 25 years of experience as a corporate communication specialist, spokesman and brand strategist for large international companies as well as for startups and scaleups.
He is an entrepreneur, strategist and a true “change agent”.
Diederik worked in Europe, Asia and the US, for agencies, startups, scaleups and (mid-)corporates (among others ING, Randstad, PostNL, ABN AMRO, Achmea).
He has seen most areas of communication: from corporate to branding and from marketing strategy to PR.
Leadership positioning has become one of his key focus areas.
Over the past few years, Diederik has specialised in the domains of innovation, strategy and transformation.
Besides his work as a trusted consultant, he’s a well-known presenter, podcast host, writer and columnist.
think and do
Making complex things simple and appealing means you have to think and do.
For companies, this means developing smart and creative strategies and translating these in effective tactical and easy-to-execute communication plans.
As a presenter and writer Diederik tries to get to the core of complex challenges in crystal clear and attractive language in his podcast show, blogs or columns.
In 2021 (new format in september 2023), Diederik started his podcast show The Next Move about transformation and leadership. Check it out here.
In 2021, he published The Era of the Who, an inspirational and practical handbook for leaders on how to stand out in a revolutionary era. (Also check out his book about his time in Asia here (in Dutch).
Connect to Diederik on LinkedIn and X (previously Twitter) via the buttons right below.
More about East
Working with East means you can be confident to have a smart and creative approach in a world that’s crowded, fast-moving and highly competitive.
An approach where both time and timing are crucial. And where authenticity and transparency are the winners of tomorrow.
East delivers and co-creates, among others:
future proof business and brand fundamentals: vision, mission, purpose, taglines;
strategic communication, brand and reputation strategies including (initial) rollout;
leadership positioning strategies and programmes;
distinctive communications and (social) content strategies, plans and execution.
our Vision & mission
Our vision is a world in which companies and leaders open up and make a positive impact.
How? Through our mission: inspiring and moving companies and leaders to stand out and grow. By sharing your vision, insights, knowledge and opinions in a relevant and sustainable way.
Why? Simply because we believe you can only stand out when you are visible and have a relevant voice. Once you stand out, you can make an impact. Not just today, also tomorrow. Open up.
Read more about us, or dive straight into our services.
“You can only stand out when you are visible and have a relevant voice”
East is in our heart.
We didn’t just come up with the name and logo of ‘East’ like that. We have something with ‘east'.
It refers to three meanings, reflected in the three layers and shape of the logo.
First, East is where the sun rises, the overall shape of the logo and symbol for change, new opportunities and growth. All elements that drive us and are crucial to build brands, leaders and businesses.
East is also the part of the world where founder Diederik Heinink has lived and worked for years (Hong Kong and Singapore) and he is passionate about. It’s the continent of opportunities and rapid growth.
Last but not least, East was founded in the creative, entrepreneurial and multicultural eastern part of Amsterdam in 2018.
So, with east in our heart, we love to help companies stand out and grow. Read more about us, why we think we make a difference and how we can help you.