Netflix to open stores

The new Netflix pop-up restaurant, "Netflix Bites,” in Hollywood, California.

From platform to hybrid model…

Netflix is planning to launch physical retail locations. Netflix House will offer not only things to buy, but also food and other experiences themed after whatever is hot on Netflix at the moment.

A transformation you see more often with digital only platforms. Adding a retail experience layer to their business and marketing model.

Interesting move. A little bit more on this - not a lot has been disclosed by Netflix yet - on Bloomberg.